About Us

We have a passion for delivering a Competitive Edge to our clients.

We pride ourselves on delivering practical, creative, and competitive solutions to marketing challenges in healthcare markets around the world.

All our key personnel have held management positions in marketing / sales inside healthcare companies as well as having broad ranging consulting skills.

We will identify what needs to be done and we will make it work in your organisation.

Listed below are some of the deliverables we offer:

Competitive Edge for Product Performance

Effective segmentation: patient, disease prescriber and payors
Maximising brand performance - new and existing brands, global, regional or local
Dealing with the 'me too' situation. Driving success with only minor product differentials
Underperformance correction - strategy review and re-invigorating performance
Delivering truly effective communications - applying science to core positioning, message construction and brand development
Resource allocation and forecasting models
Identifying / predicting competitor moves: Competitor War-Rooms and Intelligence

Competitive Edge for People

Mentoring - one to one guidance and coaching at all levels
Marketing training for Product Managers to Marketing Directors
Pressure testing marketing thinking - reviewing & challenging plans for competitive advantage

Competitive Edge for Organisations

Strategic and Marketing planning processes and systems development
Effective commercialisation of new products - Marketing, Medical R&D integration
Marketing, medical and sales department efficiency & effectiveness audits and solutions
Key account marketing and planning
Training needs analyses and solution development
Effective resource allocation & portfolio planning