• "The pharma industry background of the MSI consultants has paid dividends as they have demonstrated a solid understanding of what is involved in ensuring engagement with and buy-in from key stakeholders" - Shirley Wakelin, General Manager, Shire

Brand Services

Within Brand Services our aim is to make good healthcare products into great brands.

Whether an existing product in the market place or a product being developed for launch, we help to deliver compelling positionings and messages that differentiate the brand and motivate the user.

This is achieved through creative, pragmatic and innovative tailored solutions targeted to the right market segments underpinned by strategic market research and reinforced with the rigour of Brand Health Checks and Brand Books.

  • Brand Services Updates

    • New Brand Services section on the MSI website

      The new MSI website now contains a dedicated Brand Services section. Check regularly Read More…

  • Brand Services Articles

    • Interactive Article – Building Brands Fit For The Future

      MSI Have published the first of a series of interactive articles – Building Read More…

    • Brand Creation for the 21st Century

      The changes that have occurred within Pharma in the recent past, such as:

      increasing Read More…