• "MSI’s preparation and tailoring of their Marketing Excellence Training program to fit our needs as well as the ability to act as consultants during the training has really added value" - Gary Vandoros, Director Commercial Excellence & Business Development, Abbott International

  • Marketing Sciences Updates

    • MSI is BHBIA certified

      We are pleased to announce that as of May 2010 all members of Read More…

    • Best Practice reports now available to view online

      The launch of the new MSI website sees the archive of MSI best Read More…

  • Marketing Sciences Articles

    • Seeing The Return of Brand Optimisation, or Put Another Way ‘How Do You Eat An Elephant…?’

      Brand managers have to invest a huge amount of time every year preparing brand plans – but all too often they have to do this without really knowing what actually drives the business or what really worked last time.

    • Using eChannels to lever in a focus on ROI

      The rise of e-channels in pharmaceutical marketing have given rise to a renewed Read More…