Case Studies

Welcome to The MSI Consultancy News board. This section will be regularly updated to with news and information as well as as details of some of the on going and completed projects that we feel might be of particular interest to you.

Click the titles to read each of the news items.

Developing the ‘Expert Patient' - Part 1

The latter half of the 20th Century and the beginning of the new century has been a period in which many more people have lived into their seventies, eighties and beyond. Contributor: Paul Stuart-Kregor (25-03-2008)

Nycomed(Europe) 2006 – Designing and Developing a Marketing Planning System (Testimonial)

In 2005 The MSI Consultancy were engaged to develop a state of the art marketing planning software tool (SMART)... Contributor: Kim Rolighed-Hansen (23-10-2006)

Sanofi Aventis (Global Marketing 2006) - Global Launch Positioning (Testimonial)

We have used MSI to help us... Contributor: Pascal Sieuw (23-10-2006)

Shire Pharmaceuticals - Global Brand Development 2005 (Testimonial)

We are preparing for a global product launch... Contributor: Shirley Wakelin (23-10-2006)

Sanofi Aventis (Global Marketing 2006) - Global Launch Positioning (Testimonial)

MSI were engaged by the corporate head office in Paris... Contributor: Robert Leslie (23-10-2006)

Orion Pharma Sweden- Fighting for Market Leadership in Sweden (2005) (Testimonial)

In Sweden, performance of our biggest product - Enanton Depot... Contributor: Lars Wengstrom (23-10-2006)

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