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Category Archives: Training Articles

Building innovation into marketing

By shills | Published: July 27, 2011
Translating invention into commercial reality Innovation has always played an important part in the Pharma industry. Since the Darzi report stated that the healthcare system in the UK has a legal requirement to encourage innovation, innovation has become even more of a hot topic. What are the challenges in developing innovative ideas and driving innovation Read More...
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Managing a Co-Promotion

By shills | Published: June 16, 2010
Well now we know. The dust has settled at Westminster, and, for the time being at least, the age of ‘blockbuster’ Government majorities is over, and a new era of collaboration and coalition is dawning. Whether the coalition which emerges from all of this (I am writing this less than a week after Read More...
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Soft Skills for the Commercial Manager

By shills | Published: May 13, 2010
The healthcare industry is changing. In Pharma, the new rising commercial leaders, business unit heads, marketing managers, have both business and team responsibility. Change is a given, the time frame for which the organisation is vulnerable is up for grabs! What are the core skills needed to retain drive behind business objectives and manage a Read More...
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A Model Organisation?

By shills | Published: May 13, 2010
Paul Stuart-Kregor goes in search of maximum organisational innovation. The pharmaceutical market has changed out of all recognition over the past decade or two – and continues to change at an alarming rate.  So the pharma industry has had to be good at responding to that change, given that the environment in which it operates is Read More...
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Influencing the Regional Decision-Makers

By editor | Published: April 12, 2010
Sandwiched between the national policy makers and the local delivery Trusts are ten regional Strategic Health Authorities. The decisions they make have a big bearing on the pharmaceutical industry – so how should we be influencing those decisions? Gerard Doherty says that understanding their agenda is key. In the shifting sands that is the Read More...
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