Do any of these situations sound familiar?
- Brand Managers desperately trying to get more sales out of a limited budget without the tools to help them understand what is and isn’t working.
- Marketing Managers struggling to compare the ROI from their brand managers’ plans in order to allocate the right budgets, when there is no consistency in approach.
- Market Researchers& Analysts finding it difficult to help brand managers improve the robustness of their plans because the wrong KPI’s have been tracked.
Prophet™ offers a practical and robust way to integrate and measure marketing activities and accurately forecast returns
- Helps brand teams to understand the value of investment optimisation, how to do it and provide the tools to take the headache out of putting it into practice
- Identifies the correct Key Performance Indicators and Key Strategic Levers to measure using your patient flow
- Highlights where there is scope for getting greater returns and where more validation is required
- Provides a consistent approach to ROI forecasting and monitoring—enabling meaningful comparisons to be made across different types of activity and brands
- Helps brand managers to strategically and financially understand which activities are worthwhile
- Gives senior management the confidence to support brands with the right resources at the right time
Prophet™ is a software based process that helps you predict and compare the ROI of different activities to optimise your marketing spend.
The Prophet™ tool allows brand teams to simply drop the patient flow and proposed spend figures from their marketing plans into the tool and then the tool highlights where greater returns can be potentially be achieved in an intuitive way.
Prophet™ helps link strategy to action - and action to financial returns
The Prophet Process Flow Model:
- Strategic Focus — Helping brand managers apply strategic thought to what they should do and then work with analysts to identify the optimal promotional mix
- Activity Alignment — Helps you to break down the ROI forecasting process into digestible chunks and then helps to validate each step using historical analysis of what has proven possible before
- Evaluating for the Optimal Marketing Mix — Allows analysis of different investment scenarios with ease - providing a ‘strategy test lab’ for alternative campaigns
