You could benefit from TPP forecaster™ if you are...
- Responsible for launching a new product that you want to ensure has the right evidence to win the most attractive segments evidence
- Responsible for justifying the financial returns of developing clinical trials or health economic
- Responsible for building long-range forecasts for new products
TPP Forecaster™ Directs and Projects
TPP Forecaster™ is your product preparation partner that adjusts your financial forecast as you learn more about your products profile from trials
Key Benefits of TPP Forecaster™
- Forecasts the financial return of different clinical end points to improve trial design & forecast accuracy
- Can provide a reliable peak sales potential forecast, even when no reliable analogs exist
- Builds a segment by segment based forecast that adjusts as more is known about the products actual profile results Vs TPP
- Provides an event-based forecast for 3-10 years ahead
- Provides a test-lab for forecasting different scenarios and strategic options
- Provides the financial evidence required for senior management to confidently support your decisions
- Forecasts the impact of new trial results from competitor products
TPP Forecaster™simulates prescriber choice based on a trade-off analysis of what prescribers do when presented with similar choices in research
This type of analysis has been used for sometime by leaders in the automotive industry to develop the ideal car for each customer segment, pharma is just waking-up to the potential
Example survey question from the automotive industry:
TPP Forecaster™ maps out the TPP required to win in your target segments Vs what clinical trials have shown so far
Example TPP for Segment A Hyperlipidaemia Patient:
- Understand the impact different attributes have on prescribing choice to identify what your trials need to prove
- Understand what is required to compete in certain segments and what is required to WIN
- See how your strengths align with different segments’ needs to identify potential target segments
- Deliver outputs in an easily digestible visual presentation to drop into your PowerPoint or Word plans
Realize your Target. Call us on 01252 748600
