You can benefit from the Value Maker™ process if you’re...
- Responsible for launching a new product that has points of difference that are under valued in conventional ways of thinking about the disease
- Responsible for pricing and reimbursement or developing health economic evidence
- A local affiliate that needs to refine an EU offering for your local market or develop a local value proposition
MSI’s Value Maker™ process turns evidence into value
Value Maker ™ is a powerful research driven process for preparing evidence-based Payer Value Propositions of unquestionable value
Key Benefits of Value Maker™
- A compelling value proposition makes it easier to secure a higher price and full reimbursement
- Be ready to respond to any HTA challenges in their own terms (e.g. NICE)
- Enables local refinements of the core payer value proposition to reflect local needs and accelerate take-up
- Provides a Target Value Proposition to prioritise what health economic evidence is required
A Target Value Proposition (TVP) enables you to understand what payers want to hear and how well prepared you are to deliver againt it
By researching the different needs payers / influencers have for different patient segments we can:
- Focus on those where your benefits are most valued
- Identify the gaps that need to be filled in supporting clinical and health economic evidence
- Identifies wider health-economic implications (ie. reduced hospitalisation)
MSI provides the link between marketing and economics
- MSI have an in-depth understanding of both marketing and health economics which enables us to act as a conduit to integrated thinking
- Ensure the Payer Value Proposition aligns with the needs of both marketing and pricing & reimbursement teams
We apply local knowledge to build global strategies
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By building a panel of payers across European health services MSI are able to offer EU wide projects with a local feel.
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