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Strategy Valued
Many of our clients think of marketing as an art, and see us as the science behind it.
We help clients build strategic formulas for success, and see the financial returns of choosing one strategy over another.
- Helping management teams build strategic hypotheses and identify knowledge gaps to making robust decisions
- Undertaking strategic gap-filling research to answer key business issues
- Running sophisticated quantitative analysis to power accurate forecast models
- Providing Market Test-labs for evaluating alternative strategies before you commit
- Building robust financial business cases that management can believe in, even if it involves doing things differently
Our core areas of expertise:
- Online choice based conjoint analysis for assessing the impact of both rational and emotive factors on prescribing behavior
- Econometric analysis to validate qualitative research hypotheses and drive forecast models
- Healthcare economics for developing payer value propositions
Marketing Sciences - Confident decision-making using powerful value assessment tools...
Spearhead offerings (click the links for pdf downloads):
Prophet™ - Putting ROI Marketing into Practice
Growth Fuel™ – High-Octane Fuel for Your Portfolio
Value Maker™ - Payer Propositions of Unquestionable Value
GreenSpace™ - Create Your Own Space in the Market
TPP Forecaster™ - Seeing the Financial Returns of Target Product Profiles
CONTACT DETAILS
Alex Blyth
+44 (0)1252 748600
Email ablyth@msi.co.uk
"MSI have provided invaluable brand development and strategic consultancy to me and my teams over many years on both in-market and pipeline products. They have always delivered innovative and differentiated solutions across the therapeutic areas they have been commissioned to work on that have added significant value to our planning and implementation, as well as facilitating multi-discipline, and multi-region workshops to originate outstanding outputs and results. I would highly recommend them." - David Digby, Marketing Director, Eisai Global Marketing
