See the Value Today

For us business is not an art, it is a science. The science of developing formulas for success.

MSI Marketing Sciences uses statistically validated market insight to provide management with the robust information they need to consistently make winning decisions in marketing and innovation.

The basic premise is that by understanding the drivers behind commercial success we can understand what we need to do to consistently achieve it.

Key benefits:

• Deeper insight into the quantified impact of market drivers
• Statistically validated hypotheses for accurate decision making.
• Market research that delivers reliable financial forecasts
• Provides you with a ‘Market Test-lab’ for evaluating alternative strategies before you commit

Our core areas of expertise:

• Online choice based conjoint analysis for assessing the impact of both rational and emotive factors on prescribing behavior
• Econometric analysis of market data to validate findings from market research to model forecasts on:
• Qualitative research with qualification metrics, as used in Quality Function Deployment (QFD)
• Healthcare economics for developing payer value propositions

Marketing Sciences - Confident decision-making using powerful value assessment tools...

Spearhead offerings (click the links for pdf downloads):

Prophet - Putting ROI Marketing into Practice

Growth Fuel – High-Octane Fuel for Your Portfolio

Value Maker - Building Compelling Payer Value Propositions

GreenSpace - Create Your Own Space in the Market

TPP Forecaster - Seeing the Financial Returns of Target Product Profiles

CONTACT DETAILS
Alex Blyth
+44 (0)1252 748600
Email ablyth@msi.co.uk