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Over the years, many individuals and companies have extolled the virtues of building Read More…
Small Pharma: What does the future hold for the small, specialised Pharma Company?
We are all aware that Big Pharma has been seeking to successfully re-invent Read More…
Alex Blyth
Managing Consultant & Head of Marketing Sciences
Experience: Marketing strategist and economist who has worked as a healthcare management consultant since 2001. Former business leader for medical technologies at Cambridge Consultants/Arthur D. Little and project leader for Pope Woodhead. Director experience in online marketing agencies and health related businesses.
Areas of Expertise: Developing breakthrough strategy and valuing opportunities through econometric techniques, conjoint analysis and inventive approaches to measurement. Specialises in solving business-critical problems through hypothesis directed strategic market research.