Head of Market Access
Cassandra’s extensive healthcare experience spans, sales, marketing, purchasing and IT solution delivery
Her particular expertise lies in understanding complex health systems and exploring issues relating to brand uptake. By engaging and working creatively with clinical and payer customers she is able to successfully define implementable strategies which facilitate Market Access for brands at a local, regional and national level.
Cassandra’s consultancy experience focuses specifically on cross-functional customer facilitation and supporting client collaboration with clinicians and payers. By identifying key therapy specific issues in conjunction with health system decision makers; Cassandra is able to develop strategies which resonate with both our clients and their customers, supporting successful implementation.
Cassandra Rix
Head of Market Access
Cassandra’s extensive healthcare experience spans, sales, marketing, purchasing and IT solution delivery
Her particular expertise lies in understanding complex health systems and exploring issues relating to brand uptake. By engaging and working creatively with clinical and payer customers she is able to successfully define implementable strategies which facilitate Market Access for brands at a local, regional and national level.
Cassandra’s consultancy experience focuses specifically on cross-functional customer facilitation and supporting client collaboration with clinicians and payers. By identifying key therapy specific issues in conjunction with health system decision makers; Cassandra is able to develop strategies which resonate with both our clients and their customers, supporting successful implementation.