Building Brands Fit For The Future
Over the years, many individuals and companies have extolled the virtues of building Read More…
Small Pharma: What does the future hold for the small, specialised Pharma Company?
We are all aware that Big Pharma has been seeking to successfully re-invent Read More…
Dr Paul Stuart-Kregor
Founding Partner and Director
Paul has over 25 years’ experience in healthcare marketing in both client companies and as a consultant. Before setting up The MSI Consultancy in 1994 Paul worked in sales and marketing with Wyeth, marketing for Bayer Consumer Products Division, marketing and marketing management for Sterling Health and finally marketing management at Milupa.
Paul’s particular areas of expertise are market scoping and differentiated positioning for new and existing therapy areas, competitive marketing strategy (from Phase II to in-market compounds), brand development/repositioning, multi-cultural marketing excellence training, commercial organisational design and process development.