Tracy Baker

Consultant

Tracy has over 7 years of sales and marketing experience in the pharmaceutical industry having worked in senior brand management across a variety of disease areas within Novartis and Wyeth. Her areas of expertise include strategic planning, insight-generation, positioning and execution of brand strategies, with a specific therapy area insight into diabetes.

Tracy also has a strong entrepreneurial spirit and significant breadth of commercial experience having successfully set-up and run small companies in both property and technology.

  • Recent Updates

    • Interactive Article – Building Brands Fit For The Future

      MSI Have published the first of a series of interactive articles – Building Read More…

    • Cello Group plc Partner Appointment

      Cello Group plc (AIM: CLL, “Cello” or “the Group”) is pleased to announce Read More…

  • Recent Articles

    • Building Brands Fit For The Future

      Over the years, many individuals and companies have extolled the virtues of building Read More…

    • Small Pharma: What does the future hold for the small, specialised Pharma Company?

      We are all aware that Big Pharma has been seeking to successfully re-invent Read More…