“We are preparing for a global product launch which is very important to Shire. MSI has worked closely with us to build a powerful marketing proposition and Brand. Their ability to see the critical issues, provide insight into customer decision making and develop a competitive marketing proposition is outstanding. As a consultancy, they have added tremendous value.”

Shirley Wakelin
Director, Renal products
Global Headquarters UK

“We have used MSI to help us understand the market potential, strategy and positioning options for a product in development in a totally new and unexplored therapeutic area. Their ability to provide practical market insight and sound commercial thinking is first class.”

Pascal Sieuw
Marketing Director, Internal Medicine/CNS Franchise
Global Marketing Sanofi-Aventis

“In 2005 The MSI Consultancy were engaged to develop a state of the art marketing planning software tool (SMART) to embed marketing plans to ensure our planning process –(co-developed with MSI) – was consistently applied and the outputs could be analysed at senior level as well as being useful to Product managers.

Working closely with people from across Nycomed the team from MSI were able to gain a real understanding and insight into what we wanted to achieve with our new planning processes. They were able to design, develop and roll out a tool that not only mirrored the product planning process but fit extremely well with ‘the Nycomed way of doing things’. Given the complexity of the job, their ability to listen to our needs, be flexible in their approach was really impressive.”

Kim Rolighed-Hansen
International Business Director
Nycomed AS