red kite to merge with The MSI Consultancy as a result of Cello Group acquisition

Cello Group Plc announces the acquisition of red kite consulting group, enabling a merger of red kite with The MSI Consultancy, which is already a part of the Cello Group.

The integrated MSI organisation will bring under one roof a team of 20 with expertise in strategy and bespoke consulting, vision and strategy implementation, brand building and execution, launch and organisational effectiveness.

With a leadership team drawn from both organisations, the new group will be headed jointly by managing partners Jon Bircher and Jonathan Dancer.

Jon Bircher said, “This integration harnesses the shared values, philosophy and approach of both organisations.

“Strong business relationships and tailored expert personal consulting solutions will continue to be at the heart of what we offer.  The entire team is grounded in a solid knowledge of the industry, and every team member has the perspective and expertise to work alongside clients to enable them to deliver their objectives.”

Jonathan Dancer added, ”We are really excited to be working with our colleagues from MSI  as part of a larger business with global reach and tremendous range.  Current clients of both organisations will be able to access a wider diversity of consulting talent, offerings and services, delivered by project teams that draw on an even wider base of expertise.”

The MSI Consultancy offers bespoke consultancy, strategic research, and training and development for companies across the pharmaceutical and healthcare industry at local, European and global levels.

red kite consulting group is a specialist healthcare consultancy with expertise in management consulting, business intelligence, market access and transformational leadership development.  The organisation is also the Pharmaceutical Marketing Society’s partner in delivering the PriMe Marketing Training Programme.

Jon Bircher added, “The coming together of these two complementary businesses is another important step towards our mid-term growth plans to double the size of the team and triple our revenues over the next three years.  This further enhances our position as a major global strategic healthcare consultancy.”

Cello Group is a leading global insight and strategic marketing group operating in over 70 countries, with a particular focus on the pharmaceutical and healthcare sectors.  The group has offices in London, New York and Beijing, as well as a client-led presence on the US West Coast

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